A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Listed below just a few answer why you need to protect your brand:
Notice
Trademark registration of your mark gives everyone constructive notice of your ownership. In my view, this is probably of, if not the most compelling reason procedure for assignment of Trademark in India registering your mark. With notice, a 3rd party doing a search on an identical or similar mark as yours will identify that you already own the mark, but is therefore put on notice that its use of an identical or similar mark to yours may result in trademark infringement. 3rd party is put on notice to look for a new and different mark. With such notice, registering your mark prevents a potential conflict in foreseeable future.
Social Media
Social media is an important resource for a lot of businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies in place to drive back improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, isn’t uncommon. Such improper practices can make the venue suspending the wrongdoer’s promoting account. Have a look at venue’s policies for info. However, I located that whenever complain to social media site of those wrongdoing and claim that another is usually your brand without permission, the social administrator responds with a request of proof of ownership for the subject brand. A trademark registration gives compelling proof brand usage.
Brand Loyalty
Registering your mark shows a dedication to your brand and shows your customers that perseverance. The goodwill that could be developed through such commitment is invaluable to an online-business.
Cybersquatting
Cybersquatters register domain names that are indifferent or in order to other parties’ trademarks or known brands with the only purpose of advertising them (to the rightful owner) as a high value. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register a site name can be identical or similar with your trademark.
Trademark Renewals
Trademark registration can go on for as long as you continue using the mark in commerce. There are some businesses that have registered trademarks which are over hundred years old.
Trademark registration may not be for every business. However, there a lot of compelling causes of protecting your brand just as you protect any other business skill. A trademark is your business’ brand, its identifier. Protect it with trademark registration.